I know it is early, but are there any superstars that have the potential to have an undefeated streak like the Undertaker at Wrestlemania?  Or does all the major young wrestlers have a Wrestlemania loss?

​The Shield is undefeated, but that's about it.  I don't see anyone else having a 25 year run like that.  ​

Winning Streaks and CM Punk

Hey Scott,

In response to your Post on Winning streaks, isn't that essentially what the WWE has done right with CM Punk? He has essentially had the WWE Title Since MITB 2011, winning it as a huge babyface. And then when people started to not care about CM Punk as a babyface, they turned him heel to milk another 6 months out of his title reign, leading us to the current storyline we have now.

Also, do you think it hurts Punk and the WWE in any way with the worst kept secret in wrestling, that he will drop the title to The Rock at the Rumble? It kind of Makes the Ryback "chase" moot since we all know he has no chance in hell of winning the Strap anytime soon.

In fact, I love that they're keeping track of the length of the title reign, because that's a REAL THING that people can get invested in.  Just like Undertaker's streak, it's not something that's part of the fake storyline world of WWE.  Punk really has held that belt for over a year now and that gives his title matches real stakes.
In fact, if they're looking for a hook for Wrestlemania, I'd like to steal an idea from my compadre Justin Shapiro and suggest that they ditch the Rock title change altogether and run with Punks' 500 day title reign v. Undertaker's 20-0 streak.  Because then fantasy booking geeks would run WILD trying to figure out how they book themselves out of that corner.  And why not give Rock the World title instead of the WWE title and let him face Cena for THAT instead?  And then what if Ziggler cashed in on the winner?  How's THAT for a rub?  

Winning Streaks

Hey Scott,

I was recently watching the Fall of WCW DVD and the Goldberg segment made me think of something.
Is there a good way to end a face's undefeated streak?
Goldberg's ended with interference, Rybacks will probably end with interference. I can't remember any other major ones, but it seems like the face always needs to lose in a screw-job manner.
On the heel side, the face that defeats him would be a conquoring hero in the fans eyes (if done right), but don't think a heel ending a faces win streak can really do much for the heel.

I don't think the issue with the Goldberg streak was HOW it ended, but rather that it ended way too soon.  There was still tons of programs he could have done, he was still drawing money on top, and Nash didn't need or want the belt.  
I think TNA kind of had the right idea with Crimson's streak in that they had him go on for so long as a babyface until people got sick of him, turned him heel and milked it for a while that way, and then had James Storm end it to get whatever rub they could out of it.  The major problem was that Crimson is fucking awful and it was booked atrociously.  Regardless of TNA's errors, I think that's how Goldberg's streak should have gone down:  Ride that horse until it's dead, then turn the corpse heel and send it to the glue factory.  Or some other metaphor that makes more sense.  And if people DIDN'T get sick of the babyface winning streak, then all the better, because he would still be drawing money!  

Losing Streaks

Hi Scott,
I was wondering what your opinion on losing streak gimmicks are. A buddy of mine on another message board go back and forth on them and he doesn’t think they really harm guys that much while I think they’re a terrible way to get a guy over. He references Sheamus as a guy who got rebuilt after a losing streak gimmick while I’ve referenced guys like Matt Hardy and MVP as guys who a losing streak angle has hurt. Here’s our exchange.

Him–and, btw, I think you are wrong about the losing streak gimmick. Didn’t hurt sheamus last year and I don’t think it’s going to hurt miz this year. it only hurts if management perceives your character as a loser. I also think ziggler jobbed more than miz did these last 3 months.
Me–Ziggler is never portrayed as a loser though. They don’t mention that he loses all the time and they always talk about how Miz hasn’t done jackshit all year since Mania. When they make it the focus of your character, it hardly ever works. Most of the time a guy gets a losing streak gimmick, the writers play it up like they’re going to pay it off, they move onto a new guy and forgot about the losing streak guy and he’s stuck in jobberville. You can rehabilitate a guy’s character and rebuild him but it’s an uphill process. It’s a little easier nowadays to do so but there are still way more effective ways to get a guy over or build a storyline for him than having him lose week after week.

Was curious to see what your thoughts were. You can also throw this out as some fodder for the blog.

Well they sure didn’t build Undertaker into a giant star off a 20-0 losing streak gimmick at Wrestlemania, that’s for sure. Here’s the thing:  A losing streak can work as the buildup to a bigger payoff, IF the guy is someone who isn’t going to be hurt by it.  John Cena is already bulletproof and has been on top for years, so dropping four or five PPV main events in a row isn’t going to do much to hurt his drawing power.  Saying “a guy wasn’t hurt by it” is far from the same as “he was helped by it.”  Sheamus recovered from it because they pushed the FUCK out of him once they got bored of beating him, and because he’s BFFs with HHH and thus gets protected.  I agree with the “me” portion of the argument.  Miz has been destroyed and if it wasn’t for his gig with the Marine you’d think he was wrapping up his employment with the company.  He desperately needs two or three months off to change his look up, find a new twist on the gimmick, switch shows, whatever.  Honestly, if I was WWE I’d just buy ROH and use it as a feeder system, so that they could send their C-level “main eventers” somewhere to legitimately be perceived as main eventers and recover from losing streaks.  Like, can you imagine the ROH super-smarks losing their minds if Miz came in and challenged Davey Richards?  He would literally be the biggest heel in the history of the promotion instantly.  He would be everything that their fans HATE about wrestling, the fake pre-packaged media-friendly reality show star with a lame catchphrase, and it would instantly freshen up his character and give him some buzz again.  Anyway, I’m getting off topic here. Otherwise, losing streaks always fail.  As you noted, once you brand a guy as a loser, it’s incredibly difficult to rebrand him.  It’s not tough to rebrand the PERSON, but rebranding the character is frequently a lost cause.  It would be like if were trying to sell Spirit Squad Nicky as a future World champion – it’s a waste of time when it’s much easier to scrap the character and come up with “Dolph Ziggler” instead.  And Ziggler is getting close to being dead, because he lost so much and now he only wins after interference from Swagger.  You might as well just throw it all out and start from scratch again, he’s still young anyway.  He can always go to Japan and get tattoos on his face – that always works, right?