We all know that Vince's ultimate goal is go put WWE over Brock
Lesnar/UFC. I think it can be done while still being captivating and
elevate the WWE title. To start, Brock has to lose to HHH in similar
fashion to the Cena loss. Have Brock dominate, lock in the kamora,
and then replicate HHH v Undertaker 2, only with the sledgehammer
connecting. Then have Brock disappear.
Meanwhile, come the end of December somehow vacate the WWE title and
put it up for grabs via the Royal Rumble. Have Brock show up as a
surprise entrant and win the match, but with a twist: he is now
wrestling a "WWE style".
On Raw have Brock, still heel, explain that he toyed with Cena and HHH
but lost. So, to win in the WWE he had to embrace professional
wrestling (putting WWE over UFC). He then spends the time until
Wrestlemania dominating everyone, defending the title at PPV and
occasionally on Raw (using up the appearances). He proclaims his
dominance over WWE and it's title, and then the Rock comes out.
Wrestlemania match, Rock wins the title for the fans, Brock gone
forever. WWE over UFC: check. WWE over Brock: check. WWE title
I think that's kind of overthinking the situation. Really, the best way to build him up is to have him beat a bunch of top guys clean, and then lose to someone at Wrestlemania cleanly on the way out. In particular, I think losing to HHH at Summerslam would kill him dead even if it's a great close match where he looks dominant. Basically he should do like Punk did — get hot by beating HHH at Summerslam, win the title from someone at Survivor Series (like Punk) in dominant fashion, then take the title hostage and leave until Royal Rumble so that it MEANS something when someone gets a title shot at him. Plus then the World title can have the spotlight while the WWE title is in the deep freeze and maybe it'll mean something too then. Brock can finally defend at the Rumble, get the big win there over a John Cena or Randy Orton, and then Rock wins the Rumble and gets the WWE title at Wrestlemania. Rock doesn't even have to keep it, he can just vacate it and they'll do a tournament at Backlash or whatever they want.