"What would happen in the professional wrestling world if non-title matches did not exist? What would happen if every time a Champion stepped into the ring in a one on one match, the WWE Championship was on the line?"
http://www.voicesofwrestling.com/wwe-linear-championship/
Spoiler alert: Kofi Kingston is the current WWE champion
Yeah, I've actually been following this riveting saga since Dave and Bryan mentioned it a few months ago on the radio show. It's actually a wonderfully geeky endeavor that redeems the internet somewhat after the potato salad Kickstarter made me lose faith in it. Way to go, internet!