Fujinami in WCW

The image on the BoD Daily Thread highlighting Flair vs Fujinami at Superbrawl 1991 got me thinking – why did WCW bring Fujinami in to feud with Flair in 1991? Who decided on this? Did the fans know who he was? Did he get over? 

What exactly was the thinking behind this? 

It was just a thing for New Japan.  There was literally no effort on WCW’s part to make it seem like a big deal to us North Americans.  Which is a shame because SuperBrawl could have been an all time great PPV with a more important main event.