Big Show in 1999

Big Show had a pretty cool debut at St. Valentine's Day Massacre in 1999, and then kind of floundered on and off with face and heel turns during the year.  Do you think it was McMahon not knowing what he had, was it Russo's crash TV style that just didn't work,
or was it just bad creative all around?  What would have been the best way to book him after his debut?

That was 100 percent on Vince because he knew exactly how to book Andre and even mocked WCW for not booking Wight properly.  You keep him off TV and make sure he’s an attraction that people have to pay to see.