Three years is a long time to be a champion

Once you accept that there's no bigger (or other) star in the WWE than Roman Reigns, it makes sense that there's no reason to take the belt off him for a very, very long time.

I suggest they go all in on that, and have him still holding it heading in to Wrestlemania 40 when he'll have been champ for 3+ years, and could build to an absolutely massive main event for a landmark show against one of the new NXT guys who god willing should be ready to be a star by then.

What do you think sirs?

Oo!  Oo!  Like Dexter Lumis!