Striking while the iron is hot

Hey there Scott, I have another interesting question for you and the blog.

hindsight being 20/20, what are some notable opportunities where the world championship should've been put on a wrestler who was over? One example that continues to stick out to me is RVD. In your “Wrestling's
One Ring Circus” book, you mentioned that if there ever was a time to
shoot RVD to the top, it was the night after Judgment Day; you made the case that they should've had RVD defeat Taker for the Undisputed title,
but they did the Dusty finish instead. 

AEW has done it a few times already I think.  Especially with Cody and the TNT title, where they could have made a huge star out of Orange Cassidy and chose to keep beating him instead.