AEW’s Demo-lition of RAW

It's a very big “if” at the moment, but if AEW beating RAW in the demos becomes a regular thing, at what point (if any) does USA start asking why they're paying WWE $200m+ a year for a show that's being outperformed by Dynamite, a show that's costing TNT less
than $50m a year? Do they offer WWE considerably less for a contract renewal, or do they make AEW an offer once the TNT deal is up?

I have no answer for you there.  It’s the Wild West at this point.  USA cannot be happy though.