When did the internet change the business?

At what point would you say the internet changed the wrestling business? Even though there were newsgroups (RIP rec.sport.pro-wrestling) in the late 80s, the presence of them didn't dramatically change the product. I would think the prevalence of social media today impacts how shows are delivered and booked.

In your opinion, what was the tipping point where the internet changed professional wrestling?

Thanks for the time. 
I feel like 2000 was where you started getting crap like WCW trying to swerve the internet, but it wasn't until the mid-00s where companies like ROH really started monetizing the online fanbase and catering the entire product to them.