Nitro “HOUR 1” question

Scott,

Reading your Nitro recaps and was wondering about the HOUR 1 and HOUR 2 mentions. Why did the announce team make such a big deal about it? Often using hyperbole like “hour one, the hour that changed television” or something asking those lines.

Also, when RAW went to two hours, why were there two TV shows on the schedule, “RAW is WAR” and “War Zone”?

Thank you!

Because each hour is technically a different program, so that it can occupy more spots in the ratings list and in theory command bigger ad revenues.  Plus if hour one is 4.0 and hour two is 3.8 so you sell ads based at the higher rating rather than having to average them out to 3.9.  It’s just playing games with the numbers and it’s not unique to wrestling.