Hot take (RAW viewership tanking)

Relying on Ziggler and R-Truth (also stale ass Orton, casually returning Big Show) to have big programs/main event spots is not what casual viewers or smart marks want to see

I think the thinking is that they think people are coming back “soon” and they don't want to waste anything worthwhile until they can draw a crowd again, so we get months of garbage feuds like Ziggler until the “real” show begins again.  But it's becoming pretty obvious that things aren't magically getting better, so the “comeback” is delayed longer and longer and they're just gonna have to bite the bullet and do a real main event without worrying about giving stuff away.