Great American Bash counter programming

What do you think about NXT booking the Great American Bash last-minute to counter program AEW? 

It feels like a lot of effort for very, very little (if any) return. We're in the middle of a pandemic and things are awful. It's not like AEW was gonna do some insane number this week anyway.

And big picture, it confirms that WWE is a) concerned with AEW and b) out of ideas. Even if AEW fans watch NXT live, theyll still watch AEW on demand or online. Everything about it, down to the name they chose, feels very 20th century. 

Indeed.  Competition is fine and what people wanted.  However, when they spend their time specifically denying that there is competition over and over again and then pull that, it just makes them look petty.   Hot news I know.