Business-changing promos
By Scott Keith on 29 May 2020
Hey Scott,
Been enjoying your work for 20+ years…
The recent repost of Scott Hall invading WCW made me think how his promo (or maybe Hogan's “Stick It!” promo after the Bash turn) fundamentlly changed the direction of the business.Austin's 3:16 promo would be another example. Can you or the blog think of any other examples of promos (before or since) that were similarly so seismic?
Austin 3:16 did not change the business. That's a bit of retroactive history that WWE has come up with over time, like the DX tank. It took months after that promo for Austin to catch fire. Something like the Pipe Bomb, which didn't really generate business numbers but started a big shift towards wrestlers trying to make money off social media, would be a better example.