2 World Titles-WWE

Why did the WWE end up getting rid of the World Championship towards the end of 2013?  I mean I know it didn't make much sense to have 2 World Titles on 2 shows when the brands weren't separated, but I would've thought Vince would've kept it just for the simple fact of believing he could squeeze more money from it via match-ups.  

Yeah, that was actually a giant miscalculation on their part.  Not only that, but they really didn't get much juice out of unifying the belts in the first place and then the unified belt was left to die on Brock Lesnar for months at a time afterwards.  They should have just kept both belts around.