#CancelTheWWENetwork “Movement”?

What was the deal a few years back of the #CancelTheWWENetwork "movement"?  This would've been around 2013-2014 during the height of the Authority.  In fact, I remember HHH going on Raw and actually mocking the whole thing.  Was it legit, or some kind of work?  

The WWE Network didn't start until 2014 so I've got no idea what you're talking about here.