But there is a reason people use a thesaurus – you can’t constantly use the same word over and over and over without it beginning to lose all meaning. And I feel like we’ve reached that event horizon with WWE commentary and the word “opportunity.” I physically cringe now when I hear it. Is this going to be like the word “wrestler” that was instant death for a while until a few people like Daniel Bryan started saying “fuck it, I’m a wrestler” and it got them over? Is Drew McIntyre going to come out and say he wants his “title shot” against Brock to make himself even more of a badass? Or are we stuck with people talking in phrases that normal humans, normal people talking about fighting one another, would ever use?
As someone who works with words and IP laws etc every day as part of my job, I try to cut slack to WWE when it comes to some of their dumbass branding. For example, do I like that every variation on “title shot” or “title match” must now be a “championship opportunity?” No I don’t, but I understand trying to make that the primary, formal term you use to make it seem special (I don’t agree with it, but I understand).
Until Vince is gone, yeah, we are.