“Live” Wrestling Shows?

Recently you wrote about how Vince McMahon loves to promote all his T.V. shows as taking place live, otherwise he believes his audience will tune out.  However, was/is he the only one in the wrestling business to employ this philosophy?  I seem to recall WCW during the Nitro Era acting as if WCW Saturday Night, Pro, Worldwide, etc. were taking place as they were airing.  I'm not sure about ECW, though.      

Yes, historically everyone has gone to fairly ridiculous lengths to pretend like their shows aren't taped.  Vince is hardly the only one with that attitude.