Dino Bravo Face Turn

With all the talk about Dino Bravo lately, I came across this interesting clip:
 
where Dino apparently tuned face in 1991.
 
and even had some televised face squash matches, like this one against the late great Louie Spicolli:
 
Were you aware of this face turn? Know anything about the story or thinking behind it? Why did he ditch the blond hair? This just seems so mysterious…
 

They were trying to reheat the Montreal market again, and yeah, I remember that terrible run.  He was really wanting out of the business at that point, though, and it was doomed to failure.  Frankly I'm surprised WCW never made him an offer.