Why am I supposed to care about Rusev, Lana & Lashley?

So the top angle on the RAW brand is about a wrestler they haven't pushed in years, who had been gone for months, and has never really been a face, has a wife who is cheating on him with another guy fans never cared about.

Is this really the way they think they'll boost ratings?

Well they certainly learned a valuable lesson from Monday's rating, I would hope.