Suppose a FOX executive calls you

FOX TV reaches out to you and says, "Smackdown isn't delivering the ratings or product we hoped for. What are 3 things you would change to improve the show?" What would you say?

Most of the problems with Smackdown are symptoms of other bigger problems, like Vince losing his mind, or on a smaller scale,Kevin Dunn refusing to change his directing style, so until you get rid of those bigger picture issues, there's no fixing either show.  It won't matter what cosmetic or booking changes you make in the short-term, because Vince will just tear up the script 2 hours before the show anyway.