Did you see this? https://www.washingtonpost.com/goingoutguide/upstart-aew-is-taking-wwe-head-on–with-a-focus-on-diversity-and-inclusion/2019/09/25/304d0204-d958-11e9-ac63-3016711543fe_story.html
Talk about good publicity! Vince would kill for something like this. Two things stood out to me:
1-This quote from the TNT exec: "“It’s really rare for a challenger to be on offense right out of the gate and I’m surprised Vince [McMahon, chairman and CEO of WWE] went to defense as fast as he did,” TNT’s Weitz says, adding, “I don’t think a monarchy can last forever.”
2-Remember when people bitched about how Jericho won the Undisputed Title in 2001? I think we can safely say it's worked out for him, if only for this line: "AEW would eventually tout Chris Jericho, a veteran who has been at the top of wrestling since the late ’90s and once beat Dwayne “The Rock” Johnson and “Stone Cold” Steve Austin in one night"
Say what you will about how he won the actual matches, but he's managed to milk that shit for nearly 20 years now. It's kind of awesome.