Zeus in the WWF

Was Zeus's stay in the WWF in the late 1980's-early 1990's supposed to have been longer than it was, or was it always to have been a limited time following the "No Holds Barred" movie?  I'm probably in the minority here, but I thought Zeus was kind of awesome for what he was.  

He drew shockingly well for the role he was in, but Summerslam and the No Holds Barred cage match show unfortunately exposed him completely and that was that.  If Vince had handled him better and kept him off TV and out of the ring, they probably could have milked it all the way to Wrestlemania.  Frankly I'm still shocked they didn't.