AEW vignettes

Have you seen what AEW has started doing? Introducing characters and letting them explain who they are. I didn’t know Joey Janella could do a promo. And Darby Allin and Shawn Spears actually have some back story to them. I hope AEW does more of this.
But how can they build an emotional connection and put smiles on people’s faces if they don’t have 29 writers?  What a stupid business model.