Bray Wyatt

So let's get this straight about Bray Wyatt and the Firefly stuff….they've designed shirts available for the gimmick to be available moments after the show goes off air….but they seemingly have no direction for who he's supposed to be building a feud toward. How did this all get so backwards?

Look man, the writers are trying to build an emotional connection with the viewer and put smiles on people's faces!  How they can win an Emmy if they've gotta be confined by stupid ideas like "Building to something" or "Bray wrestling a match"?