Dear Scott:

My name is William and I am a reporter with Wrestling Inc. Presently, I am working on an article all about pro wrestling merch and I am hoping to get comment from a pro wrestling historian.

Basically, I would like to know how merch in pro wrestling started. What was the first merch sold to fans? Who put up the first merch table at a live show?

If you are able to comment on any of these topics, or if you would like to share other insights into the subject, I would very much appreciate it.

Thank you for your time and consideration.

I can't really help this fellow out because I don't know the answer, but it seems like it might be a fun topic of discussion in case anyone DOES.  Were they doing merch in the 70s, I wonder?  I feel like Dusty would be the one to start it if so.