Before the Charlotte heel turn, she was basically in the same boat at Roman as in "the hand picked star who the fans don't want" role. So they gave her an edge back and turned her heel. Why couldn't they do the same thing with Roman? A Roman heel turn with him comming out as the corporate champion would of been amazing. Kind of like what they are doing with Charlotte now.
You're right, I feel like the subject of a Roman Reigns heel turn is a fresh topic that deserves some discussion on the blog.