What is up with this year’s Rumble?

Admittedly I don't watch WWE at the moment, but the current card includes 2 Rumble matches and 7 title matches??? The card used to be a Rumble and 3-4 matches. Is the show running 6 hours??

I also realized WWE is running the baseball stadium in Phoenix. Any word on how theyre configuring the set up? Can they move 30-35k tickets for this? 

Apparently it’s configured for 45k and they weren’t doing very well with Braun on top, so  they’re gonna see if Balor can shift tickets.  
And yeah, the show is running 6 hours.  Content is king in 2019.