Hart/Luger Royal Rumble 1994

Regarding Bret Hart and Lex Luger both winning the Royal Rumble in 1994;  Luger's whole "Lex Express" push had cooled considerably by then.  What was the point in making him co-Rumble winner, but not having him win the Title at W.M.?  Was he a contingency plan of some sort?  
What's that I hear?  
lex luger.jpg
Yes, our first one of the new year!  
Luger had been planned to win the Rumble and then beat Yokozuna for months, and in fact it was Bret that was more of the contingency plan.  And as it turned out, once they went through with the Rumble they decided to go with Bret instead and that was it for Lex.