WCW Burger King?

I was recently watching Clash XII(not of my own choosing,but to help research a great podcast New Blood Rising), and during Mike Rotunda's entrance, he is accompanied by a woman said to have won a Burger king poetry contest. Do you have any idea of this promotion, what either party got out of it, ect.?

No, but wrestling doesn't generally have enough poetry contests, outside of Lanny Poffo, so I approve of the general idea.