Best Alternative to WWE since 2001?

Hey Scott.
What do you feel was the best alternative to WWE since they bought WCW/ECW? I'm not talking in terms of direct competition, but something that attracted your attention when you felt WWE was stinking it up.
I'd nominate TNA from 05-06, but I'm curious to hear from those who watch New Japan, ROH, Lucha, etc….
Thank you!

I've gotta go New Japan.