The Crossbrand Champion

> I really liked the idea of the World Champion being able to cross brands. It sort of reminded me the territory days with a traveling champion. I think it could have lead to some interesting stories that we hadn’t seen before.
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> For instance, the champion’s rivals on different brands could strike a deal of a promised title shot down the road if one of them could knock off the champion.
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> Obviously the booking could get complex but it would definitely make both shows compelling tv with a hot champ on top. However, I get the feeling the primary reason the concept was abandoned so quickly was because HHH knew there was no way he was getting the belt of Brock.
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> Am I totally off base?

I thought it was a solid idea at the time. Brock Lesnar is the big champion on PPV while the US and IC champs headline the TV shows. Problem was that HHH wanted to be World champ and not IC champ.