Roddy Piper did a surprise appearance at a WWF house show in Calgary against Randy Savage in the main event, and the show only drew somewhere between 900 – 2000 people depending on who was counting. That’s kind of mind-blowing considering that should be a dream match.
Uh, but if it was a surprise appearance than nobody knew in advance he was going to be there so they wouldn’t buy the tickets in advance specifically to see that match.
Yeah, that’s kind of the point. They threw a Piper-Savage match out there without any advertising or putting Piper on TV beforehand to give them an issue. The point wasn’t that Piper should have magically drawn a sellout crowd on word-of-mouth, it’s that WWF shouldn’t have just wasted him like that without any kind of promotion.