Luger as heel in 89


When Lex turned heel on Steamboat, the turn seemed to make him more popular than ever to that point.

His pops actually seem to get bigger as his feud with Steamboat goes on and he is the crowd favorite in matches with Pillman and others as the year goes on.

Would WCW have been forced to turn him face regardless of what happened to Sting with his injury at some point due to the reactions he was getting?

​Luger question, take a drink.

Yes, clearly Luger was so effective as a heel that they were going to turn him back regardless. The endgame was always supposed to be Luger as the champion and big star of the promotion. ​