Conspiracy theory: could guys like the Rock have led to today’s 50/50 booking?

Hey Scott, I read this conspiracy theory last week and it’s been nagging at me. I don’t know how much I agree with it, but on the other hand, nothing would surprise me at this point.

It goes like this: after last week’s deal with the Rock going off the script and driving certain people behind the scenes crazy, word is that WWE’s favorite new superstar, Evan ’50/50′ Stevens, was brought in solely to keep every superstar in the company from getting bigger than Vince and the E. Case in point: a guy like the Rock was a WWE creation, but ventured out, got huge, then got even more huge, to the point that he knows for sure he can appear on a WWE event, do whatever he wants, not care, and have fun because he knows that WWE needs him more than he needs them.

The idea is that the only thing Vince loves more than money is being able to control his creations, so while he can be okay with one Rock (and maybe even a couple of other megastars here and there) he’s learned his lesson, and no one’s gonna get bigger than the company or Vince McMahon, dammit/pal!

Plausible? or BS?

​Absolutely plausible. The entire drive of the promotion for years now has been conditioning fans to buy tickets to see "WWE" and not any particular wrestler, which means that you don’t get a lot of business drops if someone leaves for Hollywood or gets injured. It also means that you don’t get a big business spike, either, when someone outside of a Cena/Undertaker/Lesnar makes a big return or gets hot. ​Everything just kind of evens out, you could say.