If WWE wanted to create a mega-heel that isn’t an authority figure, wouldn’t this guy be a great template to work from? Spin him as a rich guy who can’t cut it as a wresler (his life-long dream) who has all of these dastardly heels do his dirty work for him. He uses his money to buy old WWE artifacts and parade them around. He gets a trophy girlfriend like Eva Marie. Hold off on him getting his ass kicked for awhile and you actually give the audience something to wait for.
I have no idea who you’re referencing, but Eva Marie is going to end up on the main roster as a main event valet if they ever give up their dreams of having her be a good wrestler, and she’ll be money in that role, like Vickie Guerrero heat.