Goldberg vs. Hogan

Hey Scott, was there any reason why WCW gave away the Goldberg vs. Hogan title match on cable TV? Yeah, I'm sure it got a huge rating, but if they'd waited and put it on PPV it probably would have been the biggest buyrate they ever had in their history. Was there any reason for them putting such a highly anticipated title matchup on Nitro, other than "because WCW"?  

Yup, they basically wanted a huge rating to stem the bleeding, PPV revenue be damned.  What's really weird is that they never did a rematch on PPV and basically shunted Goldberg to the mid card as champion.