No, really, it is.  Extreme Rules did a shit buyrate in the US (about 39K) and it's becoming apparent that the WWE Network is effectively killing off the PPV model once and for all.  So basically they're all in with this model, like it or not.  The Network numbers released at the next conference are gonna be real interesting.  
Also, business has picked up on the blog tonight, so perhaps the feud has legs after all.  Although I'm amused by the guy in the comment section questioning my integrity when I got dragged into something that had nothing to do with me and I've been quite transparent about my desire to cash in on it the whole time.  
Credit:  PWInsider Elite section.