Rollins getting too over?

It occurred to me watching Raw tonight as the crowd chanted for Roman Reigns that maybe they turned Seth Rollins heel to prevent what happened back in 04-05 with Orton and Batista.  Rollins was going nuts the last few months with psychotic high spots drawing huge reactions. You think the WWE was nervous Rollins might start "stealing" Roman's heat?  Or was this just a "hey let's break up the Shield because…WCW"

I like the conspiracy motif, but the reason was that Vince was freaking out about the rating of the week before and decided to just do it at the last minute as something to do.    Because Vince.