Here’s one for ya

People keep bitching and moaning about the treatment that Bryan and Punk have gotten but at least they've gotten a push and made it to the main event. 

My question is why did they get pushed but guys like Zack Ryder and Dolph Ziggler are not even given a chance and jobbed repeatedly till even the most loyal fans give up?

Zack Ryder to me was the worst because he had money written all over him. They wrote an article about him in the USA Today for crying out loud. I don't know if you know much about that newspaper but that is as mainstream as mainstream gets. Everything that was going on with Ryder in 2011 was what Vince would normally see and push to the moon.

Yet they literally did everything they could to make people stop caring about him. And it worked. Same thing with Ziggler. But why? And why if your going to ignore what the fans are asking for in one case you don't in another? 

Please help me understand. 

Because their entire philosophy is one giant self-fulfilling prophecy where they decide in advance who will get over and who won't, and then tailor everything to make sure that happens.