WWE/NBC Universal not making a deal?

Apparently, the WWE has asked NBC (parent of USA/SyFy) for a lot more money and, so far, NBC is saying no. Kind of interesting – wonder if the WWE Network announcement is hurting them here:

Yeah, I personally would be SHOCKED if Vince's strategy of bragging about tripling his rights fees and then launching his own competing network somehow hurt his chances of getting more money out of USA.  I think when all is said and done they'll still end up back with USA again for slightly more money, just because it's too much of a boondoggle for either side to give up that security and try something new.