How much different do you think that the reaction to Batista coming back and winning the Rumble would be if he had come in as a (legit) surprise entrant rather than advertising his return and having him show up at the go-home Raw and cut a "I came back to win the Rumble and main-event Wrestlemania" promo?  (Obviously, the fact that his return was spoiled back in December prevented that from happening).

Yeah, but then they wouldn't have popped that one rating that one week.  Because, you know, ratings and stuff.