Going for the hatrick with Randy Orton

Hey, speaking of Jesse…. > Since you have two people writing in about Randy Orton, might as well give you a lucky number three on the subject in terms of a third email on him.
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> Any reason why the WWE refuses to turn Randy Orton heel? With the ascension of Punk, the WWE has been struggling with the need to find heels and let alone those who are big enough to be credible threats. And as it has been said, Orton seems to know that his days as the top face is over what with him wanting to go heel.
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> This is most notable when you consider that Sheamus has effectively upstaged Orton as a top face on Smackdown and the fact that Orton would have been tailor made for a rival for Punk during his time as a good guy world champion, far better than Jericho in terms of a filler feud during the first half of 2012.
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> Does Vince fear that turning Orton heel might hurt his merch sales? Or is it more or less him being contrary simply for the sake of being contrary, especially since Orton himself has requested a return to the dark side for his character?
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> Jesse He just turned on Smackdown, didn't he? Unless he was possessed by Dr. Octopus.