On The Subject Of Ratings…

Just to add my 2.2 cents to the RAW ratings discussion, I don't think there's any panic over the number, or serious credence to the idea of it meaning anything, but it IS troubling in the bigger picture.  It's been a long time since RAW has done anything even close to that low, and that's counting a lot of holiday shows and pre-taped borefests, and I think it speaks to the bigger problem of people just getting out of the habit of watching the show.  The three hours is killing the product, and given what creatures of habit that wrestling fans are, it's dangerous to train them not to watch something anymore.  Yeah, it's not a big deal this time, but that also means that you now have to rebuild that audience yet again, and the hole is getting deeper and deeper every time they find a new bottom number.  Just look what happened to The Ultimate Fighter this year.  Before this year, anything less than a 3.0 was heads rolling; now they throw Vince on TV for extended periods of time and get a 2.9 and it's cause for celebration.  

By the way, for those asking, the last time the shows fell on the 24th/31st was 2007, and the rating dropped from 3.5 the week before to 2.5 on the 24th and then 2.6 on the 31st, then bounced back up to 3.2 in the new year.