Sheamus v. Show: Cell or what?

I know people were getting cranky on the RAW thread because they think Sheamus v. Show is a Cell match, but they went out of their way not to say that it was a Cell match, only that it was AT the Hell in a Cell PPV.  Here's the full preview article from WWE.com:

Again, notice it says nothing about it being a Cell match, whereas the Punk-Ryback match is specifically noted as being in the Cell.  
Point:  Me.