Hollywood Rock?

Hey Scott, first time/long time etc.  Want to say first that I loved reading the complete 2003 (buy it on amazon people! – http://www.amazon.com/Scotts-Blog-Doom-Presents-ebook/dp/B0093EGBB6/ref=la_B001JS89P0_1_6?ie=UTF8&qid=1347915232&sr=1-6), and was hoping you'd convert other full years into ebook form?  I'd love a 2002/2004 version, or any other full years for that matter.

Anyway, I saw a commenter speculate that WWE could turn Rock heel after the Rumble to make the assumed WM29 Main Event Vs. Cena more intriguing to viewers.
I hadn't thought of it, but I think the return of Hollywood Rock circa '03 could be GENIUS.  You'd probably still have the same people booing/cheering each guy anyway, but we'd get amazing cocky heel promos and the Rock wouldn't be exposed when his crowd pandering doesn't quite click like during last year's build.


I'm working on 2002, although my collection has holes so it's taking a while to find and convert everything.  I'm also working on some WCW stuff, which entails actually reformatting all the WCW PPV rants from text into Word files and sorting by year, and that's taking a shitload of time as well but I've been meaning to do that one for years anyway.  
Anyway, Hollywood Rock was such an underappreciated character, possibly because no one wanted to see it, but man could he go out and carry off some cheap heat like no one's business.  The problem was that Rock is SOOOOO good that he turned himself babyface again right away because no one wanted to boo him, and I think that's actually what would happen again with Cena.  I don't them trying is out of the question, of course, because they're still so desperate for Cena to get cheered, but I don't think the heat would last until Wrestlemania, especially if he's coming off beating supposedly hated heel CM Punk for the title.