Life In A Vacuum

Scott,
2nd time emailer, thanks for posting my previous question. Being 21 and a lifelong wrestling fan, I've recently become a "smart" fan so to speak.
I've seen you say a few times in your blog that "nobody really increases business in a vacuum anymore" and things of that nature.  Why do you think that is?  Are you essentially saying that only an EVENT like a wrestlemania regardless of who's headlining can pop a huge buy rate?  Do you ever see a transcendent wrestler coming along again who can change this or has the business just changed so much from the "Hogan or Austin vs anyone" being able to sell generate?   Is the WWE just such a juggernaut that they won't let anyone get that over again?

Yes to all of the above.  It's the Wrestlemania name that sells PPVs, and the difference that one person can make isn't significant unless it's someone REALLY expensive like The Rock.  Wrestling fans are creatures of habit, and WWE has indoctrinated everyone so much into the "WWE Universe" crap that the WWE brand name itself has become the only thing that is able to draw now.  Occasionally a hot angle or cold spell can move the needle 5-10% either way, but everyone who isn't HHH or Undertaker is so unprotected now that there's just no chance to get over and break free of the middle ground.  Plus I think Vince felt like he was burned one time too many by guys like Austin becoming bigger than his business and just leaving because he didn't want to deal with bullshit anymore, so I can understand where he's coming from.