Is NXT the best booked territory ever?


Hello Mr. Keith, 

Was thinking this as I watched the Takeover PPV. 

Just look how it’s been booked since 2014 and it’s almost been perfect in how you book a wrestling promotion. Pretty much since that first Takeover PPV they haven’t made many mistakes. The wrestling has been great, the storylines have been great. They seem to push the right people at the right times in the right ways. 


There are so many people who haven’t succeed as much as expected on the main roster but a lot of that is because Raw and Smackdown are booked so terribly. From Sami Zayn, Kevin Owens, the feud they did with them which kind of started this amazing streak for NXT. But also how they booked Sasha and Charlotte and Bayley. The way they booked Bayley from the underdog phase to her title reign was one of the best runs I’ve ever seen. 

Then you have the tag teams. From the Accession to the Revival, DIY, AOP, Sanity, and the Undisputed Era. Plus everyone in between. The Ascension may be a joke now but they were over in NXT because they were booked so well. 

You add the DIY story of Gargano and Ciampa from the start until now and it’s one of the best angles of the last 20 years. Maybe ever. All the top guys are booked so well. Zayn, Owens, Balor, Joe, Nakamura, Roode, McIntyre, Almas, and now Alister Black have all been over, credible champions because there isn’t 50/50 booking. They win most of the time and when they lose it means something. Rarely do you watch a Takeover and feel the wrong person went over in almost every match. 

Honestly, it’s booked so well that you can skip the weekly show and just watch the Takeovers and be 100% invested. 

What thinks you Scott? Can you think of a promotion booked this well from this long of a period through history? 

​Mid-South in the 80s, New Japan today, All Japan in the 90s, St. Louis in the 60s – 70s, Memphis in the 70s and 80s…many of them.
The issue with NXT is that they do really well with the tools they’re given, but things can only be booked on a 3 month cycle because lord knows when the main roster is going to strip-mine them for talent again.  Stuff sometimes gets dropped cold or forgotten as a result.  Also, they still don’t make money on the territory.  I mean, I think Paul is amazing at what he does, but for me the Takeovers are sold on how great the matches look, not the storylines most of the time.  ​