Restoring prestige to secondary titles

Scott,


This is not complicated.
To make the IC and US titles mean something (by that I mean people care about who holds them and get excited to see them defended or change hands) ​ALL THEY HAVE TO DO IS PUT SOME KIND OF MEASURABLE, TANGIBLE BENEFIT TO THEM. 
The MITB briefcase is important because it leads to a title shot.  Winning the Royal Rumble is important because it leads to a Mania title shot.  If they want people to give five fucks about the IC and US title, I repeat, ALL THEY HAVE TO DO IS PUT SOME KIND OF MEASURABLE, TANGIBLE BENEFIT TO THEM.
For example, a late entry into the rumble; a guaranteed title shot at one of the secondary ppvs; guaranteed spot in MITB or elimination chamber; a PPV where the two champions face-off and winner gets a title shot the next night on Raw; etc..  There are a million things they could do to make people care about the titles and use the titles to propel midcarders into the main event, which used to be how they used the IC title (Warrior, Savage, Bret, Shawn, HHH, Rock, Austin, to name a few).  This would also dissuade them from putting it on losers like the Godfather, Jeff Jarrett, Goldust, and all the other losers who have held it.
This is not complicated.
Sorry, I was watching the new Star Wars trailer and got distracted.  Can you say it again?