STAMFORD, CONN. AND MINNEAPOLIS, MN, June 10, 2014 – WWE (NYSE:WWE) and Totino’s™ BOLD have partnered to offer one lucky fan the ultimate WWE experience – a chance to create their own WWE Superstar. The “Show Us Your Superstar” contest will allow fans to submit their best WWE Superstar characters in a short video online at www.wwe.com/TotinosBOLD.
The winner will travel to WWE’s biggest event of the summer, SummerSlam®, on Sunday, August 17 in Los Angeles where the journey will be showcased to a sold-out crowd at Staples Center and millions watching around the world. Totino’s BOLD, a General Mills brand, will be the presenting sponsor of SummerSlam and the “Show Us Your Superstar” contest.
Fans can submit videos no longer than three minutes showcasing their ultimate WWE persona and one lucky winner will be selected and sent to WWE’s Performance Center in Orlando, Florida, where just like an aspiring WWE Superstar, their journey will begin and the winner’s character will be developed.
At the Performance Center, WWE will follow the winner’s journey from average fan to ‘spotlight ready’ and capture content for a series of digital videos. The videos will be released beginning Monday, July 21 and lead up to SummerSlam, when the entire experience will be revealed for the first time.
“Totino’s BOLD is excited to continue our relationship with WWE through this fan contest, and the sponsorship of SummerSlam 2014,” said Brad Hiranaga, Associate Marketing Director for Totino’s. “We are launching two new flavors to our BOLD product line this summer and together with WWE we are bringing both flavors and fan experiences to the next level.”
“WWE has the most passionate fans in the world and we’re thrilled to partner with Totino’s BOLD to offer a once in-a-lifetime chance for fans to create their own WWE Superstar,” said Michelle Wilson, Chief Revenue & Marketing Officer, WWE. “We’re excited to leverage WWE’s expansive TV, digital and social media platforms to help Totino’s BOLD Launch its new products.”